The client: IEC Abidjan is the leading cancer treatment center in West Africa, combining European medical protocols with local accessibility. They serve two very distinct segments: VIP patients (high-income, private rooms, concierge service) and standard patients (middle class, cost-sensitive, follow-up focused).
The opportunity: No existing app handles cancer patient follow-up in Francophone Africa. IEC wants a mobile app that keeps both segments engaged, improves treatment compliance, and feeds data back to their medical team. For VIP patients, it also becomes a brand loyalty & referral tool.
Our angle: We handle product strategy & growth. The AI voice call layer is a natural fit with our Call Me Maybe infrastructure. You handle backend architecture & mobile.